According to research, there were a staggering 5.7 million private sector businesses at the start of 2017 in the UK, which is 197,000 more than 2016, and 2.2 million more since 2000. Yet there’s an ...

Businesses of all sizes across the world are leveraging the help of influencers for their B2B marketing. B2B influencer marketing is a cheap and efficient way to create successful marketing campaigns ...

Some 73% of Millennial workers are involved in B2B purchase decisions, and 85% of that group uses social media to research products and services for their companies. Still, Facebook (91%), Linkedin ...

Choosing the right paid media channels is key to B2B advertising success. This guide covers the best PPC platforms – Google, ...

B2B lead generation marketers: Have you tried Google Discovery ads yet? According to Google, Discovery ads: “…help you reach up to 2.9 billion people as they browse feeds on YouTube, check the Gmail ...

Pinterest launched its first B2B campaign Thursday in six global markets to help brands reach the 83% of weekly users who the company says make purchases based on content they see on the site. The ...

Here we are over two decades into the 2000s, but bad B2B content marketing still exists. Digital content marketing has existed for at least 10 years, but some businesses still make elementary mistakes ...

A successful B2B digital marketing strategy has a lot of moving parts, including an engaging website, search engine optimization, blogging, advertising, email marketing, content offers and much more.

In April, Signal Hill Insights shared research revealing that senior executives are twice as likely to be “power listeners” of podcasts and on-demand audio. Now they’re unveiling more data on how B2B ...

Tired of underperforming B2B Google Ads campaigns? Use these tips to get in front of the right audience and achieve your desired results. It comes as no surprise that when sourcing products and ...

When it comes to content binging, the usual crop of names often comes to mind: “Stranger Things,” “Orange Is The New Black” and “Big Little Lies.” But content binging is no longer confined to just ...

One million minutes a second. That’s how much video traffic will be whizzing across the internet by 2020. So how do you make your brand’s video content stand out when you only have five seconds before ...