The Business-to-Business or B2B business model refers to a commerce transaction between businesses. In this model, one business provides products or services to another business, as opposed to selling ...

When people talk about eCommerce, the conversation typically centers around B2C — product launches, influencer campaigns, and eye-catching consumer brands. But beneath the surface of the digital ...

When talking about performance marketing, people normally think of online advertising. Pay-per-click (or pay-per-action) is the performance model agencies and media typically offer to their ...

Service®, announced it has been named a Leader in the Everest Group Business-to-Business (B2B) Sales Services PEAK Matrix® ...

Burrow, the U.K. startup founded by ex-VC Pradeep Raman and backed by Passion Capital, is shutting down its online mortgage brokerage service, TechCrunch has learned. The move is the result of a ...

Ebbon Automotive's B2B vehicle handover platform and Ebbon Group subsidiary MoDel achieved “record-breaking” results for the second consecutive year in 2024. The platform, used in the fleet industry ...

Helsinki-based industry analyst Bonusetu breaks down the new dual-license structure and the legal separation of the state monopoly, citing crucial data for operators planning market entry.

Raffaele Apostoliti outlines six principles that should underpin any client or agency’s approach to performance marketing in B2B When talking about performance marketing, people normally think of ...

MarketStar, the pioneer and global leader in Sales-as-a-Service(R) , announced it has been named a Leader in the Everest Group Business-to-Business (B2B) Sales Services PEAK Matrix(R) Assessment 2025.