No matter how much we advocate the science of marketing, its art has not disappeared. Take the balanced scorecard, for instance. In the tradition of marketing creativity, a graphical document—the ...

Businesses establish a balanced scorecard to align all their company activities. This type of performance management framework adds non-financial measures to traditional financial metrics and gives ...

The balanced scorecard is an analytical tool business leaders use to gauge organizational performance and refine long-term plans. Most scorecards have categories containing strategic and operational ...

Campbell, Dennis, Srikant M. Datar, Susan L. Kulp, and V.G. Narayanan. "Testing Strategy with Multiple Performance Measures: Evidence from a Balanced Scorecard at ...

The balanced scorecard is one of the most widely used and hotly debated management tools in the executive arsenal. Although the original balanced scorecard was devised to assess the health of an ...

At the Ohio County Schools Board of Education meeting on Monday, officials provided an academic update based on the statewide West Virginia Balanced Scorecard. The district met high standards across ...