Competitor analysis can seem like a daunting task, especially if it’s your first time, but make no mistake -- this is not a step you want to leave out when launching your product. Understanding who ...

In the eternal pursuit of market share, businesses need to keep tabs on their competitors. Without insight into their relative strengths and weaknesses, businesses will struggle to stay competitive.

Strategic planners consider external factors, such as the competitive environment, in addition to internal factors when crafting strategic plans. Competitive analysis involves taking stock of the ...

The Competitive Analysis section of your business plan is devoted to analyzing your competition–both your current competition and potential competitors who might enter your market. Every business has ...

Have you conducted a competitor analysis recently? Chances are you completed one when your firm was in its beginning stages, but it’s an activity that can help at any stage of your firm’s growth. An ...

Knowing what is going on with your PPC efforts is as important as knowing what your competitors are doing. Monitoring your competitors’ activities can help you capitalize on their weaknesses, draw ...

Imitation is the sincerest form of flattery and nowhere is this old saying more relevant than in the world of search engine optimization. If you’re trying to get more traffic to your business website, ...

Feeling stressed about how you rank versus your competition? What if you just need to shift your mentality to instead use your competition to grow your wins? The shift is simple: Consider your ...

In SEO, a competitor analysis is one of the most important steps you must take before setting your SEO strategy. This analysis looks deeper into your competition’s links, keywords, content, and ...

The top three brands in the soft drink industry had a 35 percent share of the market in 2011, according to the latest report from IBIS World. This industry is fiercely competitive. Small companies ...