Microsoft Word isn't considered the company's desktop publishing software – Publisher gets that designation – but you don't have to purchase Publisher, which isn't included in the general Office 2010 ...

Last week, FEI marketing whiz Marka gave Zoot and Numo some tips on creating effective print ads. This week, Marka teaches them more best practices for print ads. Remember, fire = print. The FEI tribe ...

Word-of-mouth might be enough for some, but a print advertisement is often the most effective way for photographers to secure new clients. A magazine ad works well because you can display your skills ...

Print advertising is not dead. In fact, some people prefer print to digital. According to a study by MarketingSherpa, when asked which advertising channels they trust most when making a purchasing ...