Although it may seem like you might be able to simply market your business as you go along, successful and effective marketing begins with a marketing strategy. A marketing strategy is a document ...

Every business requires a strategy for marketing, which includes address the "Four Ps" of product, price, place and promotion. Restaurants often have to fight for every customer even more than retail ...

Marketing consists of four factors: product, price, placement and promotion. Strategies are an overall top level set of directions for achieving an objective. Think of a strategy as a road map to get ...

Co-branding with another organization can be a powerful way to expand your reach — either to new geographic markets or to new audience segments. The power is in leveraging the brand equity of your ...

Digital marketing is any online channel used to market a good or service. In today’s world, digitally mature companies with a strategy are eight times more likely to gain market share[1]. This is ...

CEO of TREW Marketing. Author of Content Marketing, Engineered. Podcast host. Helps technical companies build trust and grow their business. Year after year, research shows that online information ...

Whether you are a new business or an established one, you will need to have a detailed marketing strategy to create more leads and gain more customers. Trying to come up with innovative ways to market ...

Both will ultimately draw in more viable leads and clients. Let’s discuss how you can accomplish creating a content strategy plan. A content marketing strategy is an essential component to having a ...

Successful marketers have defined content strategies that span across multiple channels. Follow this step-by-step guide to create your own content strategy. Editor's Note: This article has been ...

Email marketing is one of the best ways to expand your business. In fact, email has an average return of 122 percent for every dollar spent — making it one of the most cost-effective tools you have.