Printing Impressions

10 Direct Mail Lessons We Learned in 2025

In 2025, direct mail got smarter as marketers embraced intentional strategy. Here are 10 lessons to help boost your results in 2026.
Printing Impressions

How to Help Your Customers Track Direct Mail Results

Helping your customers track how effective their direct mail is benefits you. You become more of a strategic partner than just a print and mail provider. It also gives you an opportunity to prove what ...
Entrepreneur

Tracking Your Direct Mail Campaigns

In his book The Direct Mail Solution, direct marketing expert and entrepreneur Craig Simpson provides easy-to-follow solutions for creating direct mail campaigns that work! In this edited excerpt, the ...
Forbes

The Direct Mail Revival And How Marketers Can Respond

David is a best-selling author, speaker and trainer. He is also CEO of IPD, a world-class marketing agency based in Tampa, Florida. The only thing that’s certain in marketing is this: Nothing is ...
Business Wire

Seventy Four Percent of Marketers Agree Direct Mail Is More Effective than Email, According to Lob Survey

SAN FRANCISCO--(BUSINESS WIRE)--Lob, the leading direct mail automation platform, today released its 2023 State of Direct Mail report, in partnership with Comperemedia, to understand how enterprise ...

Direct Mail’s Defining Year: Stability And Strength

Marketers are rediscovering that a tactile, data-driven medium can deliver both reach and accountability when other channels ...
The Gazette

Direct mail needs an effective campaign

You probably receive one every day - a personal invitation, exclusive sale, time-sensitive offer, catalog, flyer or a “welcome to the neighborhood” greeting. These mailers find you at your house, in ...