Marketers are rediscovering that a tactile, data-driven medium can deliver both reach and accountability when other channels ...

Every marketer worth their salt is constantly analyzing consumer data. For those who specialize in collecting that intel — through direct metrics, surveys and other instruments — well, let’s just say ...

If you’re keeping up with ecommerce essentials, you’re using triggered email. Most retailers recognize the value of it but many don’t realize how valuable the associated data is when applied to direct ...

Staying abreast of the effectiveness of marketing channels, as well as evolving consumer trends and preferences is crucial for today’s direct mail providers. It can be challenging even under ideal ...

Japan is the world's number two economy and the UK's number five, but one glance at the back pages of Precision Marketing today shows over 60 list owners selling their wares in the UK. Here, however, ...

Opinions expressed by Entrepreneur contributors are their own. The average person is exposed to an estimated 6,000 to 10,000 advertisements per day. So it’s not surprising that we are almost ‘immune’ ...

Planning to do more consumer marketing south of the border? No surprise, considering Mexico’s much improved economy. The country’s gross national product is growing at 3.9%—faster than the world ...

Who or what are you? The Direct Marketing Association (DMA) is the largest professional body aimed at protecting and promoting the interests of the thousands of businesses operating in the UK’s ...

LONDON--(BUSINESS WIRE)--SpendEdge, a global procurement market intelligence firm, has announced the release of its Global Direct Marketing Services Category - Procurement Market Intelligence Report.

Direct Marketing Solutions (DMS), a world-class, integrated direct marketing company and one of the largest marketing mailers on the West Coast, today announced the acquisition of Mailing Services of ...

Although digital marketing allows fishermen to reach across the globe on that four-inch screen, 77 percent of direct market ...