Google has launched Meridian, an open-source Marketing Mix Model (MMM) designed to help marketers optimise their advertising budgets. According to Google, the tool has been tested with hundreds of ...

Mike Maynard is the CEO at Napier, a marketing agency for B2B technology firms that accelerates the customer journey for prospects. Email marketing still matters—perhaps more than it ever has. There.

Structured emails boost clicks, conversions and long-term business growth. Great subject lines and CTAs can make or break campaigns. Personalization and automation help send the right message at scale ...