Google Ads has become more of another game with AI running the show in the background. The agencies that took hours to ...

Google has offered to tweak its ad tech products to settle a European Union order after a near-€3 billion ($3.4 billion) ...

Google on Wednesday detailed its plans to bring ads to AI Mode, the company’s AI-powered experience in Google Search. Ads may appear “where relevant” below and “integrated into” AI Mode responses as ...

Google’s tech fees have long been a source of speculation in an ad industry where hidden fees are common. Google attempted to put to rest questions about its fees in a pair of blog posts Tuesday that ...

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With the option to customize which brands and topics you see or turn off ads personalization entirely With the option to customize which brands and topics you see or turn off ads personalization ...

Earlier this week, Google announced that it had begun using so-called behavioral targeting, meaning that it tracks your interests, stores that information in a cookie, then sends you ads based on your ...

Google released an advertising format for YouTube that lets retailers turn their video ads into shoppable experiences for viewers. The direct response format has a "shop now" button and can show ...

We’re all now used to the way online ads work: You have a quick look for a new watch one day, and then ads for watch deals follow you around the internet for weeks. It feels like an obfuscated, ...

Google has created its own universe. If you wanted to, you could use nothing but Google products and live a very fruitful digital life. You could buy a Chromebook, use Gmail and G Suite, post your ...

Google released an advertising format for YouTube that lets retailers turn their video ads into shoppable experiences for viewers. The direct response format has a "shop now" button and can show ...