Google’s Gary Illyes recently said that when it comes to ranking in AI Overviews, all you need to do is normal SEO. He also said that Google won’t be crawling and using the new LLMS.txt files that ...

Google’s recent Search Off the Record podcast touched on the issue of SEO expertise and the disconnect between how SEOs think Google ranks websites how Googlers understand it. The disparity is so ...

Google’s Gary Illyes answered a question about negative SEO provides useful insights into the technical details of how Google prevents low quality spam links from affecting normal websites. The answer ...

It’s ironic that Google itself hammered the last nail into the coffin for SEO. But it’s not a mistake. Or a surprise. Let me connect some dots. Even if you don’t put glue on your pizza—hell, even if ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. I still remember the hype around search engine optimization (SEO) in my early days.