Keep your tone warm and polished. Philpot suggests short, inclusive greetings (think: “Happy Holidays,” “Season’s Greetings,” ...

Christine Barney is CEO of rbb Communications, recognized as champions in the field of PR, Digital/Marketing and Creative Services. Every 60 seconds, people use the internet to send 241 million emails ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. Have you ever wondered why some messages stick and why some presenters hold your attention ...

Imagine sitting in a meeting where someone is giving a presentation. You’re somewhat interested in the topic, and the speaker seems to be doing a good job. The meeting ends, and 30 minutes later, you ...

Opinions expressed by Entrepreneur contributors are their own. Think emotional marketing is overrated? Think again — based on a study by Motista, 71% of consumers will recommend a brand they feel ...

I'm is key account manager for mobile marketing company TextMagic, helping businesses to get the best out of their mobile marketing campaigns. I have previously worked with UK startups and write about ...