Alright, grab your notebook and your favorite drink because we’re about to tackle one of the most exciting (and sometimes most difficult) part of starting your business—choosing your brand name. I get ...

They say a rose by any other name would smell as sweet—and by “they” I refer of course to William Shakespeare. However, with all due respect to the Bard, I heartily disagree. If a rose was called a ...

Opinions expressed by Entrepreneur contributors are their own. An astounding 81% of consumers say they need to trust a brand before they’ll consider becoming a customer. That starts with a brand name ...

Making a good first impression with potential customers is critical for any business, and your brand name has a lot to do with that. Still, choosing a name can be an underappreciated aspect of ...

The line caught the attention of an L.A. showroom, bringing in $250,000 in sales, and then Neiman Marcus and Barneys Co-Op ...

Businesses evolve, and so should their brands. The identity that once defined your startup may not fully represent what ...

Establishing and building a brand has always been both a challenge and an investment, even before the days of the internet. One thing the internet has done, however, is make the world a lot smaller, ...