If your email marketing doesn't factor in Gen Z, it may not be working as well as you think. Yes, Generation Z – born between 1997 and 2012 – spends hours on social media. They binge short-form ...

Email open rates are a key indicator of email marketing success, signaling whether your campaign has captured the attention of its intended audience. Despite their flaws as a metric—caused by factors ...

You work hard to write the perfect email to a prospective customer. You hit the send button full of hope that you will get a positive response. Then, the waiting begins. A day goes by. Then another.

Picture this: Your company's email campaigns have an average open rate of around 15%. Then one day it suddenly skyrockets to 40%. Maybe it's just a fluke, you think... until it happens again. And ...

Hearing crickets from the emails you send can be discouraging. You want the efforts you put into your campaigns to pay off. If your metrics make you want to quit sending emails altogether, pause and ...