If your email marketing doesn't factor in Gen Z, it may not be working as well as you think. Yes, Generation Z – born between 1997 and 2012 – spends hours on social media. They binge short-form ...

If you are unable to thread MIME format emails, then the chances are Microsoft Outlook has mistranslated them. The good part is, you can modify them so that it can be read and displayed by your email ...

Email marketing is a massive component of most small businesses’ digital marketing strategies. Although marketing emails are simple to produce and have an enormous return on investment (ROI), your ...

Email open rates are a key indicator of email marketing success, signaling whether your campaign has captured the attention of its intended audience. Despite their flaws as a metric—caused by factors ...

Hearing crickets from the emails you send can be discouraging. You want the efforts you put into your campaigns to pay off. If your metrics make you want to quit sending emails altogether, pause and ...