Opinions expressed by Entrepreneur contributors are their own. I’m writing this the day after a two-day planning meeting for Palo Alto Software. It was the start of the company’s annual planning cycle ...

Brands are increasingly using data to forecast the performance of influencer marketing campaigns. Many brands focus on the performance metrics, such as views and likes, of past campaigns. Media kits ...

As a proud Harvard Business School alum, I am partial to case studies as an instructive tool to understand dynamics in management, innovation, investment or attention. Each Friday, I’ll select a few ...