The guide from Northeastern urges stations to hire a digital content creator to spearhead digital strategy and coach their peers on how to bring their reporting to audiences online.
As Nexstar and Tegna gobble up more stations, broadcasters don't want to sit on the sidelines. Will the FCC let the Big Four jump in? By Alex Weprin Senior Editor Are the big broadcast networks ...
As broadcasters push to end ownership caps that they contend has hurt their competitive position, new data from Guideline provides some depressing details on just how much the local TV ad spend has ...
Nexstar had been in talks with smaller rival Tegna to merge its local TV stations amid the continuing consolidation of the U.S. broadcast sector. By Etan Vlessing Canada Bureau Chief Leading local TV ...