If your brand isn’t reaching your audience at a visceral level, you’re leaving value on the table. Clever headlines and pretty pictures are not enough. You have to connect meaningfully with people.

“For once and forever,” says Samrat Sharma, “the misnomer that marketing’s purpose is not to deliver shareholder value is gone.” It’s a bold claim – but one backed by the numbers. Sharma, a partner ...

Marketing refers to the process through which businesses and organizations promote themselves and their products by communication with potential customers. Marketing includes all types of advertising, ...

According to a new report from the CMO Council, CMO Intentions 2024, senior executives and boards of directors are looking for more operational efficiency and reduced costs in 2024, but that’s not all ...

One of the sessions at the MediaPost OMMA Boston conference yesterday reminded me yet again of how significant a transformation is coming to all of marketing as we enter the world of the Internet of ...

Jim Berryhill, DecisionLink Chairman of the Board & Co-Founder, is on a mission to transform customer value into a strategic asset. One of the great strategic advantages of value-based selling is that ...

No matter how far we get into the days of content marketing as a common practice, so many marketers still can’t find their balance with it. Most of us logically know that content marketing and content ...

We can learn a lot about engaging employees in organizational change from Lego's pioneering approach to co-created product design. Lego’s IDEAS website is an excellent example of an online co-creation ...