Menu engineering is both an art and a science, but it’s the science part that usually trips up most restaurant operators. Here’s how to gather the right data so the science of designing optimized ...

Designing a great traditional menu and a great digital menu board are two wildly different tasks. Even if your dine-in menu is a design marvel, you can’t just convert it to digital board format and ...

“I loved filmmaking and I loved doing really hyper-realistic illustrations from a really young age,” says production designer Ethan Tobman. “I was enthralled by painting and sculpture, equally to film ...

Next time you go out to eat, really pay attention to what you’re choosing to eat and drink. Why? Everything is constructed to persuade you into making certain choices that will ultimately mean – you ...

Last week, UVM Dining and the UVM Climate Kitchen partnered to bring a pop-up to the Waterman Manor featuring a menu that designed waste out of the picture. This wasn’t just a lunch, but a ...

Marketers have long known behavior can be influenced by good design. Can that power be used to encourage people to make healthier choices and forgo temptingly indulgent items? The new study, which was ...

Sixteen Orlando, Fla.-area KFC restaurants may seem a little different than the rest of the system. That’s because the chain announced today it is testing a new “KFC Original” prototype complete with ...