Forbes contributors publish independent expert analyses and insights. Andrea Wasserman is serial retail executive and executive coach. There’s a strong argument to be made for why brands should create ...

Mobile chat: Role grows in creating seamless holiday shopping Mobile chat is poised to play a significant role in holiday shopping as consumers increasingly make purchases through mobile devices, ...

Groupon goes back to basics with interactive mobile initiative Daily deals giant Groupon once again is showing that mobile plays an integral role in its day-to-day initiatives by running an ...

Despite cybersecurity concerns, mobile commerce is here to stay and quickly growing, according to a new report. Research from UK-based Juniper Research finds that smartphone and tablet users will make ...

Sephora North America is targeting its most loyal customers with a mobile application that not only lets them shop while on the go, but also comes packed with video and scanning capabilities. The ...