I have attended quite a few conferences over the year where omni-channel -- the promise of a seamless experience across touchpoints -- pervaded throughout every conversation. While these conversations ...
Are your omni-channel initiatives naughty or nice this holiday season? Customers expect a seamless experience across channels, but 83% of retail executives do not feel prepared to deliver omni-channel ...
Omni-channel commerce will continue to be the name of the game in 2023. While inflation, spending uncertainty, and planning challenges are putting pressure on retailers, consumers will continue to ...
Opinions expressed by Entrepreneur contributors are their own. The consumer journey to make a purchase has evolved (and continues to do so) rapidly. There used to be a time when buying only happened ...
A few weeks ago, a friend of mine received an email from HSBC Bank informing him that, as a platinum cardholder, he was entitled to “fabulous wedding offers.” From the banquet, gown, and jewelry to ...
Too often, "omni-channel" really means "we have a great digital channel." But consumers expect responsiveness across channels - including the physical. Barb Mosher Zinck assesses new data. Historic ...
In retail — as in so many industries — omni-channel is a baseline customer expectation. Once cutting-edge, now being able to offer consistent, personalized service across in-store, online and mobile ...
Disconnected systems, inconsistent messaging and fragmented data can leave customers confused or dissatisfied, which ...
When looking at the luxury end of the retail e-commerce market, Tiffany & Co has gone from regarding online as a small, but valuable gem, to pushing for a “ surprising ” omni-channel customer ...