Dive into PMax essentials, Amazon’s conversion insights, social audience building, and the dashboards that improve decisions.

To be honest, paid search marketing is not a child’s play. Although its compelling benefits cannot be overemphasized, just like SEO, it has its own portion of disadvantages. With no shortage of ...

Search is the primary way people find products on Amazon, so being indexed and ranked for as many relevant keywords as possible is crucial to your success as a seller. However, hasty keyword research ...

Keyword analysis is one of the most valuable activities you can do for your PPC marketing strategy. Do your research not just at the beginning, but throughout your campaign’s lifespan. Earning your ...

Are you having trouble finding relevant keywords for your paid search campaigns? It’s time to move beyond only using the Google Keyword Planner and uncover fresh, relevant keywords. Traditional ...

Many marketing strategies employ both search engine optimization and pay-per-click tactics. While they may seem entirely distinct at first glance, SEO and PPC marketing can actually complement each ...

Managing wasted ad spend is a top priority for any successful PPC campaign. One of the most effective ways to achieve this is by implementing a strong negative keyword strategy. By blocking irrelevant ...

Can you optimize your Amazon listings to show up higher among the e-commerce giant’s results? Absolutely. Algorithm optimization for Amazon is real. You can create an Amazon listing as optimized as ...

Do you sell products on Amazon? Trying to get your listings in front of potential customers can be a significant challenge. In my experience leading a DTC agency and Amazon optimization company, I ...

Did you sigh when you heard Google is revoking free full access to its Keyword Planner? Your first reaction was probably like mine: Google is sticking it to SEOs, once again. What are we going to do?