Digital PR for SEO has exploded as the ultimate link building alternative. Digital PR is an alternative because it’s not a method just for links; it’s a method to enable an audience to share your ...

Since Google News debuted in September 2002, I’ve created or co-created the digital PR strategy that produced kickass campaign results for various clients. That list includes The Christian Science ...

From product launches to historical movements, virtually every transformation the world has experienced has been aided by a comprehensive public relations campaign. In today’s world, the best examples ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. It's tempting to think that spending a lot of money on a PR agency will guarantee a ...

Public relations concerns the management of communication between a high profile individual, organization, company, business or other entity and the public. Some of the activities that might be ...

Poop is usually not something people want to talk about, smell or step in. But it doesn’t have to be that way, says Adam Hanft, a brand strategist and the principal of Hanft Projects. He’s launched a ...

Award recognizes a multi-channel campaign celebrating NIBCO’s 120th anniversary and the opening of the Rex Martin Interactive Museum.

Founder of BAM, a full-service PR and marketing firm for VC-backed startups, and OnePitch, a pitch platform for journalists and publicists. Back in the '00 days, there were dozens of venture capital ...

It was a slick media operation that, in the span of several years, morphed the Taliban’s public image from a movement known for sadistic executions in football stadiums into a band of young freedom ...

ROI is always the goal in public relations. But did you know there are ways to measure it quantitatively rather than just assess it qualitatively? Here are some options to consider to automate and ...

Learn how to track press release ROI and PR campaigns with insights from Greg Jarboe. See how keyword research, UTM links, and more can be used to track results like brand awareness, lead generation, ...