It’s a new year, a new you. Everyone has heard that phrase at some point. For some, it might mean a resolution to get fit, read more or cut back on a vice. For others, it could mean striking out on a ...

The Public Relations Society of America defines public relations as "a communications discipline that engages and informs key audiences, builds important relationships and brings vital information ...

When disaster strikes, people often panic and forget logic and common sense. They make rash, impulsive decisions that have long-lasting negative consequences because they act in haste after failing to ...

With so many channels now available to brands, it’s no wonder clients are often confused about which way to go when it comes to designing the right program. No doubt, in 2023, it will take an even ...

Opinions expressed by Entrepreneur contributors are their own. Throughout my career I’ve written, read and edited countless public relations plans, and I am quite certain each one contained the ...

The Drum recently published a story about how a relatively unknown brand called Lyma got 30,000 people on a waiting list for its £500 skincare product. But how, you ask? Through PR. For new brands, ...

The foundation for a favorable public image and reputation can take months to lay down, so treat PR as a critical business function. Don't hold off finding a suitable PR company or agency for too long ...

No, the friendly chatbot isn't coming after your job. Nevertheless, if you're a PR pro not using ChatGPT, you are wasting your precious time. These simple steps can help you harness its power and ...