According to data from Statista, 92.1% of U.S. marketers in companies larger than 100 employees use social media marketing to achieve a wide range of goals. Marketers in the U.S. will spend $80.6 ...

According to Hootsuite research covered by Raconteur (registration required), 82% of companies agree that social is a vital channel for delivering exceptional customer experiences, but only 58% of ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. The beauty and cosmetic industry was not only an early adopter of social media marketing but ...