New solution gives anyone a more accurate way to track website performance without compromising visitors’ privacy For website owners and businesses, analytics are the backbone of their online strategy ...

While many small business owners have never even heard of web analytics, Jason MacMurray cannot imagine going a day without the stuff. “The better information we have about our site, the better we can ...

Web analytics can provide an insight into the performance of a website. Many Web hosting packages include Web analytics tools. Free services such as Google Analytics, which can be used in any site, ...

Pinterest Web Analytics, the site’s traffic measuring tool for website owners that was unveiled earlier today, is a foray into services that could help the social network generate revenues some day — ...

After acquiring a Web analytics company, Yahoo began giving website owners the ability to become more successful by analyzing traffic that flows through their websites. Yahoo Analytics can monitor ...

You’ve heard the refrain time and time again: Multi-platform media consumption is the new normal. Given this reality, businesses need to adapt their strategies – along with how and what they measure – ...

Twitter announced its new Web Analytics service at the TechCrunch Disrupt conference on Tuesday. The product is poised to roll out to a wider audience over the next few weeks. Here’s a look at what ...

Access of our Web Analytics Marketing Resources here. Select any of the popular topics below to narrow your search. Get unlimited access to all of our exclusive marketing resources. Go PRO Today ...

You can't do business without a Web site these days. But how much business is your Web site actually doing? There are several Web analytics products that will try to tell you just what's up with your ...

Page views, distinct hosts, conversion rates, and visitor segmentation. It’s enough to make any small to mid-size business owner’s eyes glaze over. However, those are but a few of the myriad of terms ...