Business-to-business marketing, commonly abbreviated as B2B marketing, refers to the practices and strategies a company uses to promote its products or services to other businesses rather than to ...

ZoomInfo reports a generational shift in B2B sales as Millennials prefer digital experiences, rejecting traditional sales ...

B2B buyers are evolving their journeys — and moving the cheese along with them. Brands are cracking the code on the B2B buying process. ABM, RevOps, intent, AI, PLG, and a whole lot of technology is ...

It’s never been easy to sell to B2B buyers. Today, however, there are new challenges making it even more difficult. The number of people involved in B2B purchasing is rising, the B2B sales cycle is ...

Find out more about Global B2B is like looking at business from the International Space Station, don't miss it.

The unhealthy tension between sales and marketing at B2B organizations is so common, we accept it as an inevitability, says Samantha Stone, founder of the Marketing Advisory Network and principal ...

For Alibaba.com, the true transformative power of AI won’t be for customers; it will be for business-to-business sales.

Appointment-setting streamlines the B2B lead generation process by assigning specific reps to research and nurture prospects before scheduling appointments. In this guide, we'll explore the importance ...

Forbes contributors publish independent expert analyses and insights. We set an example for a better future via education and research. The software industry is probably one of the most competitive ...

With over 590 unicorns currently active as of April 2021, we are entering into a golden age for tech and SaaS-oriented start-ups. As we continue to push forward into an... With over 590 unicorns ...

Service®, announced it has been named a Leader in the Everest Group Business-to-Business (B2B) Sales Services PEAK Matrix® ...