Too often, CEOs and CMOs are not aligned on marketing’s role. Is it because they are speaking in synonyms, both saying “marketing” but meaning different things? “Marketing is everything and everything ...

The marketing industry is always shifting. From traditional television advertising to ad-supported streaming services, the rise of Facebook to the domination of TikTok, and celebrity endorsements to ...

Market segmentation is a marketing strategy that divides consumer’s interests, demographics and behavior into different groups to better market to specific needs. When it comes to marketing, there is ...