A company statement of purpose, the 2020s version of a mission statement, should help unify your team by setting a common goal. They’re a little bit branding, a little bit company culture and a little ...

Without purpose, life tends to fall flat. This universal truth extends to companies as well. Almost all literature focused on corporate improvement covers the importance of knowing your business’s ...

Many companies feature their mission statement—their corporate vision—on their websites. But these don’t often articulate an organization’s greater “why.” And that “why” can be a massive unlock to ...

Most large companies like to have purpose statements. They put those statements on websites, in ads, and maybe on the walls of plants and offices. A bold purpose, so their leaders seem to believe, ...

Richard Branson and Oprah Winfrey both have purpose statements for their lives. The statements have nothing to do with business success or profits, and rightly so. They focus on things such as ...

Such disconnects tend to be baked into the creation process. That’s because when they craft a purpose statement, leaders often sidestep critical questions: Does it address a clear customer need or ...

Why are you in business? To make money, right? For some leaders, it’s not that simple anymore. Russ Stoddard describes himself as “founder and president of Oliver Russell, a public benefit corporation ...

I have been there: Your vendor misses a delivery. Your system goes down. Your employee forgets to tell the client. You want to stick a pencil in your hand. In our darkest hours, we need to find ...