Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. Large organizations can have thousands of employees at any given time. So, it might be ...

Learn which PPC KPIs truly matter, move beyond vanity metrics, and report performance in a way that protects your budget and ...

The business world regularly uses key performance indicators, or KPIs, to track the performance and project the future success of a business organization. No standard list of KPIs exists that the ...

A key performance indicator is a way for a business to evaluate its success against a goal or standard. This might be a strategic goal, such as the implementation of a new product or marketing ...

What if a firm could tap into expertise from all divisions to inform the all-important KPI of customer lifetime value? Going a step further, imagine a CLV-focussed conversation among direct marketing ...