Transitioning from academic writing to web writing can be challenging, and we're here to help! Following are some tips you can use to help make sure users are getting the most from your online content ...

When writing content for a webpage, one rule should always be followed: make it easy for readers to understand. And to make that happen, it's necessary to make the text easy to read. After all, why ...

Writing for how people search and writing quality links are the two fundamental skills of web writing. Think carefully about search behavior and make sure your links are always clear and logical.

Good writing can make or break a website. More than ever, writing influences the digital presence of brands, from SEO to user experience. Writing for digital experiences today begins with an ...

Whether responsible for the success of a Web site or merely contributors of content, marketers must understand the skills and processes required for achieving the site's communications objectives. Yet ...

Start with the link, not the sentence. Often, all you need is a nice clear link. No summary text. The link should be the first thing you think about. You should only add surrounding text if absolutely ...

The first thing to know about writing for the web is that reading on the web is different. A website isn’t a book, brochure or filing cabinet — something you peruse, leaf through or rummage about in.

Campus communicators should use this guide along with RIT’s Editorial Guidelines when creating copy for all RIT websites. You may spend hours carefully crafting the content for your website, but the ...

Web users are task oriented. In a hurry. They scan rather than read. Therefore, the best strategy for writing web content is to make it scanable. Most of what follows is based on this premise. A good ...

Web users are task oriented and in a hurry. They scan rather than read. Therefore, the best strategy for writing web content is to make it scanable. Most of what follows is based on this premise. A ...