There’s a digital ad fraud outbreak – one that gobbles up roughly $14 billion in advertising spend and between 25 and 50% of ad spend per campaign. White Ops CEO and cofounder Michael Tiffany likens ...

The Advertising Standards Authority (ASA) has announced that new rules for online behavioural advertising (OBA) are set to come into force today. The new OBA rules will mean that the public need to be ...

One of the guiding regulatory principles of advertising is that it must be easily recognized for what it is, and its sponsor should be clearly identified. However, in the wild wild west that is the ...

Ever wondered what a native ad was versus a sponsored ad on websites or videos? Well here we go through the basic kinds of ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. Not so long ago, companies like Meta and Google launched the adtech industry into the ...

Katherine Haan, MBA, is a Senior Staff Writer for Forbes Advisor and a former financial advisor turned international bestselling author and business coach. For more than a decade, she’s helped small ...

Online advertising has revolutionised the marketing landscape, yet it is undermined by the pervasive issue of click fraud – the deliberate manipulation of pay-per-click systems to inflate revenue or ...