Within marketing, there are a whole variety of roads you can take, specialties you can pursue, and careers you can choose. Once you graduate with a degree in marketing, the business world is your ...

When reviewing job growth and salary information, it’s important to remember that actual numbers can vary due to many different factors—like years of experience in the role, industry of employment, ...

It’s often assumed marketing and advertising are the same despite being in different colleges. Though related, the two majors are distinct in their specialties. Professor Mark Wolters, instructor for ...

If you are anything like me, you started your college career as a marketing major with a mix of fear and excitement for the future. It is your first real slice of freedom, but without all the ...

Build relationships, reputations, partnerships and promotions. Advertising and public relations are integral to the success of every modern-day organization. By focusing on areas such as brand ...

A marketing strategy helps to develop efficient ways to reach customers and encourage their future loyalty to a business, product or service. The marketing plan focuses on the best opportunities for ...

As we look ahead to 2023, the marketing landscape is sure to be shaped by a number of major trends and developments. From the ongoing economic downturn to shifting consumer preferences and privacy ...