On the surface, marketing management seems like every day, common sense project management. After all, it’s just creating a lot of copy and pretty pictures right? However, every aspiring marketing ...

Your senior year as a marketing student includes a senior project, which gives you the opportunity to incorporate what you've learned in your marketing classes into a project of your own design that ...

If you work at a marketing agency or have a marketing department at your company, you may be familiar with the distractions they face. All too commonly your marketing folks are awash in an influx of e ...

AI may be helping brands build scale, efficiency and speed, but 97% of creative marketing campaigns faced significant delivery challenges in the last year, according to new research by the Project ...

After Krajnyak made the first contact, the project hit the ground running, Andrews said, noting that Northern Career ...

Marketing research, which is based on science, can be a valuable tool, but it has human limitations. Marketing research projects are widely used by businesses to aid in decision making and can provide ...

The Port Authority of Eastlake is partnering with Northern Career Institute – Willoughby on a marketing project, intended to move the Port Authority in a new direction. According to Faith Andrews, the ...

In the fragmented and competitive world of digital advertising, a Playa Vista company is putting up some impressive numbers but still looking to turn a profit. The Rubicon Project Inc. specializes in ...

MIAMI—Univision has announced that it is joining Project OAR, which is made up of U.S. media companies and focused on establishing a common technology for dynamic, addressable TV advertising. Project ...