Never underestimate the market-moving potential of a nagging child. “Mom, Dad, I want THIS for Christmas!” is a phrase that each year leads to billions of dollars of toy sales. And it’s a phrase ...

Amazon's first-ever printed toy catalog is already online and in people's mailboxes as the retail giant tries to capture the nostalgia of the holiday season with its "A Holiday of Play" shopping book.

The e-retailer has confirmed it will mail its first printed toy catalog to millions of customers this month, reports CNBC. The catalog, titled “A Holiday of Play,” is a throwback to the old Toys R Us ...

The Amazon Holiday Kids Gift Book, which recently hit mailboxes months ahead of Christmas, has become the modern child's wish book--a glossy stand-in for the toy store aisles their parents once roamed ...

Amazon wants to fill the Toys R’ Us-shaped hole in our hearts with an old fashioned print holiday catalog, much like the recently closed toy store’s “Big Book of Toys.” Amazon’s catalog, which The ...

Forbes contributors publish independent expert analyses and insights. Kiri Masters covers trends in retail media and marketplaces. The catalog is the second edition that Amazon produced, and while ...

Amazon.com is looking more and more like a traditional retailer. In a drive to win the business up for grabs after the demise of Toys “R” Us Inc., the online giant is going conventional with plans to ...