Amazon's first-ever printed toy catalog is already online and in people's mailboxes as the retail giant tries to capture the nostalgia of the holiday season with its "A Holiday of Play" shopping book.

Never underestimate the market-moving potential of a nagging child. “Mom, Dad, I want THIS for Christmas!” is a phrase that each year leads to billions of dollars of toy sales. And it’s a phrase ...

Forbes contributors publish independent expert analyses and insights. Kiri Masters covers trends in retail media and marketplaces. The catalog is the second edition that Amazon produced, and while ...

In an apparent attempt to fill the marketing gap left by the demise of Toys R Us, Amazon has released its first ever printed holiday catalog this year. It might seem like a counterintuitive move for ...

The e-retailer has confirmed it will mail its first printed toy catalog to millions of customers this month, reports CNBC. The catalog, titled “A Holiday of Play,” is a throwback to the old Toys R Us ...

The Amazon Holiday Kids Gift Book, which recently hit mailboxes months ahead of Christmas, has become the modern child's wish book--a glossy stand-in for the toy store aisles their parents once roamed ...

AmazonAMZN continues to disrupt the grocery market on the back of its strengthening initiatives focused on Whole Foods. Recently, Whole Foods Market introduced a digital catalogue that lists several ...

Amazon's first-ever printed toy catalog is already online and in people's mailboxes as the retail giant tries to capture the nostalgia of the holiday season with its "A Holiday of Play" shopping book.