To this end, operating yet another B2C quick commerce app ourselves was distracting us from our core mission which is to help offline business partners achieve operational efficiency, improved margins ...

Marketing expert Christina Balanon explains why authenticity and trust now define effective personal branding in B2B.

PhonePe transitions Pincode from B2C to B2B, focusing on tech solutions for offline shops amid IPO preparations.

PhonePe's Pincode is shutting down its B2C shopping app to concentrate on B2B solutions for offline shops. CEO Sameer Nigam ...

B2B marketers who integrate paid, earned, owned, & shared media as a connected strategy can increase the business impact of ...

For the first time, The Drum is inviting readers to choose their number one B2B CMO of the year. The Top 100 page includes an ...

Find out more about Global B2B is like looking at business from the International Space Station, don't miss it.

PhonePe has announced that Pincode is halting its B2C operations to focus exclusively on B2B business solutions for offline ...

In B2B, where the 95/5 rule means that only 5% of buyers are in market when you want them to be, that memorability is ...

Discover B2B crypto payments: the future of cross-border commerce. Learn how blockchain reduces fees, speeds up settlement, and simplifies international business transactions.

The signals that tell B2B leaders when repositioning is needed are flashing constantly—if we know how to recognize and act on ...

Customer relationships in the business-to-business (B2B) sector are changing in response to the digital revolution. By altering the way value is supplied and sales are created, traditional business ...