This paper empirically explores the performance tendencies and strategic attributes of businesses in the four cells of the Boston Consulting Group product portfolio matrix. Businesses differed in ...

Businesses must keep their product offerings relevant and profitable to stay in operation. The Boston Consulting Group developed a tool, called the BCG matrix, for categorizing a firm's products in ...

Imagine you have a provision shop where you sell many products. Or you offer different services to your target market. Or you have tried a few side hustles and now have to choose where to put in more ...

RA’ANANA, Israel--(BUSINESS WIRE)--NICE Systems (NASDAQ: NICE) and The Boston Consulting Group (BCG) today announced a new strategic partnership aimed at helping companies transform their customers' ...

Companies off all sizes, including small businesses, use various business planning tools to help them make decisions related to market and industry positioning. Referred to as strategic planning, the ...