A communication plan describes what an organization wants to accomplish with the information it sends out. It lists objectives, the tools used to produce communications and intended recipients. The ...

The development of a comprehensive communication strategy and plan is most effective when it adheres to proven principles and is designed to proactively address key stakeholders and their concerns.

As the real-life impact of the CrowdStrike and Microsoft outage continues to unfold, one thing is clear: building crisis communication strategies is an essential part of leadership. It’s a step that ...

Talking to your kids about personal safety and emergency preparedness is important yet complicated. Finding the most appropriate approach can be difficult. The conversations involve potentially scary ...

Anna Crowe is Founder and CEO of Crowe PR, a national PR agency, as well as an Amazon best-selling author, speaker and marketing professor. As a business owner or agency professional, you’re likely ...

Strategic communication allows a business to convey a message internally and externally and to be receptive to outside feedback. In a cake bakery there are multiple channels for communicating. You ...

Any company, no matter how diligent, can find itself suddenly thrust into a crisis due to internal or external factors. Incidents ranging from a product safety recall to a downturn in industry funding ...

In the midst of the COVID-19 crisis, many businesses and entrepreneurs have struggled to create an effective crisis management communication plan. For many, they have never needed to worry about a ...

Communication in business is important for fostering relationships between staff and management, improving morale and efficiency and keeping employees in the loop. Communication breakdowns can be ...