For us marketers, the goal should be to create an overarching plan of attack, not just a billboard that advertises hype that ...

Emodo, a wholly owned subsidiary of Ericsson, has released findings from a study that highlights the need to optimize creative formats in ad slots that maximize attention, engagement, and recall. The ...

Getting an approved CTV ad creative ready for delivery is still a mostly manual process – as in, emails and spreadsheets – which may work for linear TV, where the creative and technical specs for ...

Creative is one of the biggest levers for performance, but the cultural clash between creative and media teams result in marketers underutilizing this approach. On this week’s podcast, we highlight ...

Apple’s 20025 Christmas advert, A Critter Carol, has earned an 'exceptional' 5.4 Stars with creative effectiveness platform ...

The holiday season is traditionally when brands bring their A game, hoping to boost their share of spend at one of the ...

New York-based ad agency Episode Four created its own AI tool to generate original ideas for client ad campaigns and content.

Ariel Abramovici and Bruno Acanfora are executive creative directors of GUT, a global, independent and creative ad agency founded in 2018, by Anselmo Ramos and Gaston Bigio. After opening GUT’s first ...

The growing sense of gloom comes after the departure of several senior executives this year, including boss Mark Read.

Editor’s note: The print version of this story in the May 2024 issue of Virginia Business incorrectly reported the amount of Virginia Commonwealth University‘s purchase of the Creative Circus. VCU ...