NEW YORK -- For most businesses, loyal customers are the ultimate quest: consumers who wouldn’t think of buying a car from another dealer, shoppers who are on a first-name basis with a boutique store ...

Analyzing potential target customer markets is a key step in the marketing process for companies. A market segment is a select group of potential customers in a larger audience that your business ...

LONDON--(BUSINESS WIRE)--Quantzig, a global data analytics and advisory firm, that delivers actionable analytics solutions to resolve complex business problems has announced the completion of its ...

Data-driven customer segmentation allows you to analyze if there are several distinct groups in your addressable market and what they are. Customer-centricity is the process of continuously optimizing ...

LONDON--(BUSINESS WIRE)--The telecom industry continues to grow at a steady pace. However, many telecom companies are struggling to make the most of these opportunities. Our industry experts analyzed ...

NORTH SALT LAKE CITY, Utah -- Some companies say they put customers first, but then do little to act on this promise. Two years ago, Maverik Inc. created an entire organizational structure that ...

Every customer your business interacts with has unique needs, tastes, budgets, and more. So, it doesn’t make sense to treat all your customers alike. A marketing campaign that tries to speak to your ...

Six months ago, when Twilio announced the acquisition of customer data platform (CDP) leader, Segment, CEO Jeff Lawson said the intent was to help any business make its customer engagement across ...

I recently had lunch with some smart data scientists, marketers and general analytics folks when we started listing all the different ways we segment customer data, what kinds of data we search for ...

Expands and Strengthens Use Cases Across Customer Service, Marketing, Sales, Product and Analytics The businesses that deliver the best experiences are the ones that know their customers well and use ...