Marketers are rediscovering that a tactile, data-driven medium can deliver both reach and accountability when other channels ...

In a time when misinformation is everywhere and consumer skepticism is at an all-time high, trust has become marketing’s most valuable currency. And for all the new tools and platforms marketers have ...

Customers can now send direct mail offerings through Act-On automated programs and 3rd party vendors (IgnitePost, Sendoso, and Postal.io). Act-On expands omnichannel integrations New advanced webhooks ...

Staying abreast of the effectiveness of marketing channels, as well as evolving consumer trends and preferences is crucial for today’s direct mail providers. It can be challenging even under ideal ...

This guide was reviewed by a Business News Daily editor to ensure it provides comprehensive and accurate information to aid your buying decision. Today’s marketing channels are primarily digital, with ...

Unless you've been hiding under a rock (without Internet access), you know that there is a tremendous buzz around social media right now. The incredible success of Facebook and the atmospheric rise of ...

A lot of marketers will tell you that they’re “channel-agnostic” when figuring out where to put their spend. The idea is to deploy resources across various channels, see how they perform … and then ...

Renewable Agriculture and Food Systems, Vol. 25, No. 1, Special Issue: "Food For Life": Looking Beyond the Horizon (March 2010), pp. 24-34 (11 pages) Direct marketing is a popular marketing practice ...

The goal of adding a DTC channel isn't to cut out retail sales or disrupt relationships with distributors. Rather, it's to meet customers where they are. Across the United States, enterprise-level ...

Positive impact of direct marketing has ripple effects in regional economy Direct marketing includes farmers markets, roadside farm stands and community-supported ag programs Regional policies should ...