A deeper look at the traffic losses, revenue shifts, and emerging models reshaping publishing and search in an AI-first era.

Colm is the editor of MarketingTech, with a mission to bring the most important developments in technology to both businesses and consumers. A new report by Forrester claims that the current ad model ...

Gustav Mellentin is a co-founder of Adform and has been CEO of Adform since the company was founded in 2002. Prior to founding Adform, Gustav worked as a Management Consultant at Bain & Company in ...

Display ads are a form of pay-per-click (PPC) advertising, where marketers pay each time someone clicks their visual ad rather than a text ad. While traditional PPC campaigns—like Google Search ...

The sense of optimism felt by the ad industry in the first half of 2024 is expected to endure, with a significant number of advertisers midway through the year reporting that they again plan to ...

India's auto sector saw a strong festive season with increased vehicle sales. Digital advertising, especially Connected TV ...

Taboola struck a deal with Microsoft to sell display ads for MSN.com, Microsoft Outlook, Games and Microsoft's broader Office Suite, Taboola founder and CEO Adam Singolda told Axios. Why it matters: ...

The tie-up will allow advertisers globally to access video and display inventory across the audio streaming platform’s desktop and mobile app. Digital audio consumption remains a huge business, with ...

HONG KONG, September 19, 2023/ EINPresswire.com / -- In a bold move to revolutionize the advertising landscape, Housing Market Group (HMG) has unveiled its cutting-edge display ad marketing tool, ...

Elevating Point-of-Sale Marketing: Tokinomo's Visibubble Merges Innovation and Interaction to Transform Retail POSM Displays for in-store Brand Activations BUCHAREST, Romania--(BUSINESS ...