A deeper look at the traffic losses, revenue shifts, and emerging models reshaping publishing and search in an AI-first era.

Colm is the editor of MarketingTech, with a mission to bring the most important developments in technology to both businesses and consumers. A new report by Forrester claims that the current ad model ...

Gustav Mellentin is a co-founder of Adform and has been CEO of Adform since the company was founded in 2002. Prior to founding Adform, Gustav worked as a Management Consultant at Bain & Company in ...

Display ads are a form of pay-per-click (PPC) advertising, where marketers pay each time someone clicks their visual ad rather than a text ad. While traditional PPC campaigns—like Google Search ...

India's auto sector saw a strong festive season with increased vehicle sales. Digital advertising, especially Connected TV ...

The sense of optimism felt by the ad industry in the first half of 2024 is expected to endure, with a significant number of advertisers midway through the year reporting that they again plan to ...

Taboola struck a deal with Microsoft to sell display ads for MSN.com, Microsoft Outlook, Games and Microsoft's broader Office Suite, Taboola founder and CEO Adam Singolda told Axios. Why it matters: ...

The tie-up will allow advertisers globally to access video and display inventory across the audio streaming platform’s desktop and mobile app. Digital audio consumption remains a huge business, with ...

HONG KONG, September 19, 2023/ EINPresswire.com / -- In a bold move to revolutionize the advertising landscape, Housing Market Group (HMG) has unveiled its cutting-edge display ad marketing tool, ...

E Ink displays aren’t just about being power efficient and glare-free. The very same attributes, as Blog.EInk.com stated, are proving to be a boon for the advertising industry in more ways than one.