This article details how to define your ideal customer profile (ICP) for highly effective marketing. It emphasizes using ChatGPT with specific prompts to identify best client traits, uncover core ...

Businesses can transform satisfied customers into passionate brand advocates by consistently exceeding expectations through a ...

To create successful growth strategies, relevant marketing campaigns and products that deliver real value to your customers, you must first understand your customers. Doing that requires studying them ...

Scott Gardner is the Founder and CEO of Liquid Agency, a brand consulting and activation agency based in San Jose, CA. Despite the omnipresence of one-dimensional customer personas, many brands still ...

If your business does not have a clear and unique identity, it will naturally be tough to raise investment or create a brand that customers prefer. – A well-crafted company profile can be a ...