If you’re a business owner with a website, you’ve probably considered adding a blog. It’s a worthy thing to ponder. According to an annual survey conducted by Orbit Media, 80% of bloggers report ...

We’ve discussed product, price and place as they pertain to the Four Ps of Marketing. Now let’s talk about the final one: promotion. Promotion aims to inform, persuade, and remind customers to buy ...

Creating a cohesive team is no easy feat. Even the most well-intentioned companies can find themselves torn apart by petty arguments and personal conflicts. However, as challenging as it may be to ...

World Thinking Day, celebrated annually on February 22, is an opportunity for businesses to think creatively and foster innovation. Originally rooted in global Girl Guiding and Girl Scouting, the day ...

Earlier this month, I published an article on how to leverage a large Instagram account to build a lucrative career. Today, I want to approach the same topic, this time from the brand’s point of view.

As our social-media feeds and inboxes get busier and busier, our attention span decreases accordingly. None of us have time to spend following a company or a person who talks about himself all day ...

For the past decade, myself and 15 friends have played hooky on the first day of March Madness. We call in sick to work and we all make our way to Lottie’s Pub, a no-frills Chicago bar with a storied ...

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Social media can help small businesses find customers, but the platforms regularly change algorithms. With the holidays approaching, it's crucial to promote your brand on social ahead of the shopping ...

Promoting lactation benefits doesn’t have to be expensive. In fact, with the right communication, businesses can turn modest ...