A business book can be a strategic asset fostering new revenue streams, but it rarely yields significant profit from royalties alone. Effective marketing and an established platform are crucial for a ...

The below guide on how to start a book is part of Glamour's Smart Goals series, which explores reasonable, quantifiable, and—crucially—sane ways to embark on self-improvement objectives you'd like to ...

"Your book is a business card." Has anyone ever told you this cliche? I find it horrible advice. Last time I checked, nobody ever said, "This business card changed my life." Yet many people have told ...

Podcast interviews and guest blog posts offer effective book promotion opportunities by allowing authors to connect with niche, invested audiences. Promote episodes through social media and your ...