SAP debuted its hosted customer relationship management software service Thursday, moving the business software applications giant into an arena that is becoming increasingly crowded. SAP, as ...

When CRM, Social and Big Data analytics come together, amazing things happen. The right, relevant information meets customers where and when they are most receptive to offers; customer wants, needs, ...

SAP SE (NYSE:SAP), the Germany-based software giant, has been performing well over the last couple of years, with its stock gaining over 50% during this period. The company’s revenue has grown at a ...

SAP has always been a leading provider of CRM software. However, SAP’s strategy has shifted toward a software-as-a-service (SaaS) model through which it plans to close the gap between its offerings ...

(Note: After an award-winning career in the media business covering the tech industry, Bob Evans was VP of Strategic Communications at SAP in 2011, and Chief Communications Officer at Oracle from 2012 ...

Earlier this month, SAP released an expansion of its mySAP CRM, the SAP CRM on-demand solution, which is designed to offer both large and mid-sized companies an Internet-based tool to manage customers ...

SAP's CRM is just the first application that will run natively on the BlackBerry: mobile versions of SAP's ERP and supply chain apps are also in the cards for RIM's device SAP and Research in Motion ...

BOSTON — SAP AG today unveiled upgrades to its SAP CRM 2007 software that include support for Web 2.0 applications. The upgraded software, introduced at a press conference this afternoon at the ...

Continuing its push past ERP, SAP unveiled a plethora of enhancements to its newest application suite, mySAP CRM, at its annual customer gala in Boston, Saphire 05. In addition, SAP rolled out a new ...