The marketing plan is an essential element in any business's long-term success. The marketing plan helps to shape the needs and objectives of the company by identifying what, how, when and so forth ...

Your marketing plan states your overall objectives when it comes to target demographic, pricing and ultimately promotion. The promotional plan is part of the marketing plan. In fact, your marketing ...

We previously looked at how you could use ChatGPT for marketing, in this guide we will look at how you can use Google Bard to create a marketing plan. Google Bard is a powerful AI tool that can be ...

When it comes to planning, Luan Wise is somewhat of an anomaly – in that she actually enjoys it. “It’s my favourite part of marketing because it gives me time to think,” she says. “You often don’t get ...

A marketing plan turns choices into numbers, timelines, and owners your marketing team can ship. A well crafted marketing plan ties marketing strategy, marketing efforts, and business objectives to ...

If you need a business plan, there are certain things you need to know and do before you sit down to create it. In this article, you’ll learn five things to complete before writing your plan to ensure ...

Some entrepreneurs succeed without a business plan. With great timing, solid business skills, entrepreneurial drive, and a little luck, some founders build thriving businesses without ever creating ...

You’re set on becoming a franchisee. You may think it’s time to call a franchisor, tell them you’re interested, and get funding from your local bank, right? Wrong. If you’re considering buying a ...

The humble marketing plan: definitely not the most exciting part of the job. In fact Allister Frost, managing consultant at Wild Orange Media, admits: “It’s a boring part of marketing if I’m honest, ...