Content marketing is the practice of developing content that, when it hits its mark, turns prospects into customers and customers into fans. But without analytics, you won’t know if your content has ...

BrightFunnel added an account-based analytics marketing (ABM) tool to its multi-touch attribution platform for B2B marketers. The tool offers marketers a number of features including engagement ...

These tools and apps have features that can help small-business owners automate marketing tasks and track the success of their efforts. Many, or all, of the products featured on this page are from our ...

Opinions expressed by Entrepreneur contributors are their own. For startups,it’s critical to stay on top of marketing performance. There is inevitably a level of expenditure involved, and at this ...

Appboy, the mobile marketing automation vendor, is launching several new products today to help marketers develop and deepen relationships with mobile customers. By doubling down on predictive ...

Marketing isn’t just about creativity anymore; it’s about crunching numbers and making sense of the story they tell. As we head further into 2025, the B2B marketing game is changing fast. Did you know ...

Opinions expressed by Entrepreneur contributors are their own. When entrepreneurs and early-stage founders want to make smart decisions with their customer data, they may use third-party tools such as ...

eWEEK content and product recommendations are editorially independent. We may make money when you click on links to our partners. Learn More. Cloud-based content distribution specialist Content Raven ...

Every day, you write blog posts, send tweets, and upload videos to YouTube, among many other marketing tasks. You create all this content, but that's not enough to paint a full picture. What do these ...

Digital analytics process data from various sources to help businesses keep track of their products/services and performance online. Armed with reliable data, companies can improve their sales ...

For startups,it's critical to stay on top of marketing performance. There is inevitably a level of expenditure involved, and at this stage in your business's development, when resources are tight, you ...